About Us

The TVision Panel enables us to measure “eyes on screen” attention to every second of programming and advertising on television.

In order to build our panel, we recruit households like yours to install TVision technology in their homes. This system uses proprietary computer vision technology to measure attention to TV shows and commercials.

  • The TVision System is not limited to broadcast TV. If you stream content instead of watching a TV channel, no problem - we can detect that. We can also detect content you save on your DVR and watch later.

  • The TVision system should be set up on your primary TV, the one that is watched most often. As a standalone technology, it will not interfere with your TV in any way. The system’s webcam is placed above or below your TV with a mount clip.

  • Once you’ve signed the online participation agreement, we will ship you a kit from our warehouse. You connect the TVision System to your home Internet network using an Ethernet cable or you connect it to your home's WiFi network using a phone or laptop to tell it the WiFi password.

  • TVision technology measures if you’re in the room and looking at the screen. To do this, the system starts out in Training Mode, where it captures headshot images of your household members' faces from forehead-to-chin, ear-to-ear. It's not able to capture backgrounds or body shots. The system uses those images to tell the viewers apart and map in their demographics from your household profile. An anonymized ID is created for each person. This attention data is transmitted back to TVision in a text file. The TVision System does all the work, so rest assured, no one is ever watching you!

    The system captures audio of the program airing on your TV and maps it to the audio tags associated with such programs from our database. This enables us to understand what shows and commercials are on your screen. Our system is not listening for or recording your conversations, it's only able to recognize audio tags that we have subscribed to in our database.

    The system will determine if there are any streaming devices running on your network and will ask them what content they're currently playing.

    All we collect is the above data – anonymous and privacy-safe.

  • Using technology similar to ‘Shazam,' our identifier detects TV audio by searching for small digital or audio tags that are unique to each program or ad. We then match those tags to shows and commercials in our database, before sending back the matching program or commercial name to TVision.

  • TVision takes security very seriously and complies with the Children’s Online Privacy Protection Act (COPPA). All viewership data is de-identified and transmitted into binary digits, and then stored in an ISO 27001:2013 Accredited AWS Database.

    Personally Identifiable Information (PII) is encrypted and stored in a separate database from viewership data, for contact and shipping purposes only.

    What all this technical stuff means is that we take your privacy very seriously. We abide by all government regulations and invest in the best security partners to protect the data we collect.

  • Before we do anything, your data is anonymized and aggregated into averages and indexes. Then, we analyze the data to help TV networks and advertisers understand how people are watching TV content, empowering our clients to improve their programming for everyone who watches it. Here are some examples of the kinds of analysis we create from this data:

    Top TV Shows By Attention

    Super Bowl LII chart

    Attention Madness 2018

  • Monthly incentives will be sent via email in the form of a digital gift card reward link. All you have to do is watch TV and check your inbox.

  • Applying to join the panel is easy. All you have to do is fill out our screener to get started!

  • Please contact cs@tvisioninsights.com so that we can help you set your system up in your new home and keep our records accurate.

  • The TVision Panel Support Team is here to help you throughout your participation in the panel. If you have any questions, just contact us. We also monitor compliance, and we’ll reach out to you to help resolve any issues. For additional questions, please contact Panel Support at cs@tvisioninsights.com.