Panelist Privacy Policy

Last Updated: 13 Nov 2026

TVision Insights LLC (“TVision,” “we,” “our,” or “us”) is a market research and data analytics company. We pay you for the right to collect, use, analyze, and share your personal information, with your consent, so that we and our research, advertising, and analytics partners can better understand how people consume media and use their mobile devices and how that behavior drives their purchases. 

This Privacy Policy describes how we collect, use, disclose, and otherwise process information about you, as well as the choices available to you, when you (i) enroll in the TVision audience measurement program (“TVision Program”); (ii) install and use TVision’s measurement equipment, which is composed of a mini-computer, sensor, camera, and associated components that must be pointed at your TV viewing area in order to participate in a TVision Program (“TVision System”), in your home; or (iii) access or use the TVision mobile application (“App”), through which you can do things like participate in panels and allow us and our partners to monitor activity on your mobile device in return for compensation (“Mobile Measurement Panels”) (collectively, the “TVision Panel Services” or the “Services”). This Privacy Policy also applies to any other information you provide to us in your capacity as a TVision panelist, such as through our customer support channels.

This Privacy Policy does not apply to information collected from visitors to our websites, which is covered in our separate Website Privacy Policy. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Service or sending you a notification). 

COLLECTION OF INFORMATION

The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information. 

Information You Provide to Become a Panelist

We collect information you provide directly to us. For example, we collect information directly from you when you create an account, enroll in a panel, fill out a form, and request customer support or otherwise communicate with us. The types of information that we collect when you enroll in a panel or set up a TVision account include your name, email address, billing address, phone number, date of birth, demographic information (such as gender, age, race, ethnicity, city, and state), general information about your household (e.g., whether you own or rent and how many people live in your household), and information about your TV use and preferences. We also ask you to provide information about individuals who live in your household, including their name, email address, date of birth, and demographic information (such as gender, age, race, ethnicity, language(s) used, education, employment status, and political affiliation), which we use to set up profiles of household members. For children under 13, we require you to provide only your relationship to the child and an email address for a parent or guardian. When you participate in a panel, you may also be required to complete a questionnaire that asks about things like what you watch and your impressions of various brands.

Information We Collect Through the TVision System

If you enroll in the TVision Program and install a TVision System in your home, we collect information about you, your family members and guests, and how you consume media (including what you watch on TV) in your home. This information includes: 

• Photos and Information About Who Is Watching TV. The TVision System includes a visual sensor that automatically captures photos of individuals within the equipment’s field of view. This may include you, individuals who live in your home, and any individuals incidentally in the vicinity of the equipment, such as guests to your home. The TVision System derives facial geometry from these photos, uses that geometry to assign a unique identifier to each household member, and then to identify who is watching the TV in your home and infer whether they are paying attention.

• Media Consumption Information. The TVision System uses audio recording in order to identify what is being played on the TV. It operates by automatically converting the audio signals into digital “fingerprints” (akin to a barcode), and comparing these fingerprints to a library of known TV content (for example, TV shows, movies, and video games). Where there is no match to the preexisting content library, we are unable to identify what is being watched. The System also obtains information about what other devices are connected to your home network (via your home’s router), which allows us to understand the source of the content being viewed on the TV (e.g., linear TV, streaming apps, HDMI port, etc.), app names, and occasionally show or program name. This media consumption information is then linked to the images and identifiers described above. In this way, we know things like how many people are watching a show and for how long, which people are watching, and whether they are paying attention or distracted.

Information We Collect Through the TVision App

If you download the App, you will have the opportunity to provide, or allow us to collect, additional information about you and your device activity, which we link to your account and TVision System data. For example, with your consent we may collect your precise location information, which we will use to note connections between ads you see and places you go, such as to note that you visited a store or restaurant after seeing an ad on your television. 

In addition, you  may have the opportunity to  participate in a Mobile Measurement Panel, such as by installing the Behavix SDK. If you participate in the Mobile Measurement Panel, we will monitor your digital consumption behavior on that device (and any device connected to it), regardless of whether the device is connected to the internet at the time. This includes: 

• information about applications installed on your device

• what you click on and type, including search terms and prompts made to chatbots 

• what apps you use and websites you visit and how much time you spend on them 

• ads you see

• commercial or transaction information, such as records of purchases; and 

• information about software you download or use.

Automatically Collected Information

When you use the App, interact with our Services on the web, or interact with ads or other content shown by our partners, we may also collect certain information about your device, the network from which you access our Services, and your activity on them, including:

• the device and network you use, such as your hardware model, operating system version, mobile network, IP address, device and advertising identifiers, and versions of the apps you use

• information about your activity on the Services, including dates and times you access them, screens you view and buttons you click and other actions you take, and technical information like crash reports

We and our partners automatically collect some of this information using tracking technologies such as SDKs, cookies, and pixels, including information about your interactions with the App or with our partners’ websites or ads. These technologies help us improve our Services, personalize your experience, and analyze your interactions, including to count visits and determine the popularity of certain content or ads and how they drive behavior.

Information We Collect from Third Parties

We may collect information about you from other sources. For example, we may license information from advertising networks, data analytics providers, and other market research companies, as well as from our partners and clients. 

Inferences We Make About You

We derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your interest in a brand based on your media consumption or about your approximate location based on your IP address.

USE OF INFORMATION

We use the information we collect to help our research, advertising, and analytics partners better understand how people consume media and use their mobile devices and how that behavior drives their purchases, as well as what sort of people prefer what type of content or make certain purchases. This includes creating aggregated reports that we share with our partners linking certain demographic attributes to media and device consumption behavior and media and device consumption information to purchase behavior. We also use the information we collect to provide, maintain, and improve the Services, as well as to:

• Personalize your experience on the Services; 

• Send you technical notices, security alerts, support messages, and other transactional or relationship messages; 

• Send you marketing communications;

• Monitor and analyze trends, usage, and activities in connection with the Services; 

• Develop new products and services; 

• Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of TVision and others; 

• Comply with our legal and financial obligations; and

• To create de-identified and aggregate data that cannot reasonably be linked to you.

DISCLOSURE OF INFORMATION

We may share your personal information with the following parties and as otherwise described at the time of collection.

• Affiliates. We may provide personal information to our corporate affiliates to facilitate the operation of our business.

• Clients and other Partners. We share with our clients and other partners certain information that you provide to us, along with information we collect automatically from the TVision System or through the App or that we obtain from third-party sources. When we do this, we do not share your name, email address, physical address, or other information that directly identifies you. Instead, we share this information together with a random identifier. Our clients may use this information for analytics, advertising, marketing, and other commercial purposes.

• Vendors and Service Providers. We make personal information available to our vendors, service providers, contractors, and consultants who perform services on our behalf, such as companies that assist us with platform hosting, fraud prevention, customer service, and analytics, or who otherwise assist us in providing the Services.

• Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

• To Protect the Rights of TVision and Others. We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of TVision, our users, the public, or others.

• Professional Advisors. We disclose personal information to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.

• Corporate Transactions. We disclose personal information in connection with, or during negotiations of, certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. 

• With Your Consent or at Your Direction. We make personal information available to third parties when we have your consent or you intentionally direct us to do so, such as through integrations we may offer on the Services.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. We maintain and use this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

YOUR CHOICES 

TVision Program Participation

If you enrolled in the TVision audience measurement program by installing the TVision System in your home, you may withdraw from the Program at any time disconnecting and returning the TVision System equipment and emailing cs@tvisioninsights.com or calling us at 1-570-TVI-HELP (884-4357). You may also request that we delete information collected through the Program. This will not affect information already collected and shared, which remains subject to the version of this Privacy Policy in effect at the time it was collected. If you withdraw from the Program, you will no longer be compensated.

Mobile Measurement Panel Participation

If you elected to participate in a Mobile Measurement Panel, you may turn off data collection at any time from within the TVision App. You may also withdraw from Mobile Measurement Panels at any time by emailing cs@tvisioninsights.com or calling us at 1-570-TVI-HELP (884-4357). In addition, you may request that we delete information collected through the Panel. This will not affect information already collected and shared, which remains subject to the version of this Privacy Policy in effect at the time it was collected. If you withdraw from a Panel, you will no longer be compensated.

Precise Location Information

You may withdraw consent to our receipt of your precise location information at any time by using the controls in your device settings. Please note that turning off access to precise location information may affect the compensation you receive. 

Access or Update Your Information

If you have registered for an account with us, you may review and update certain account information by logging into the account and navigating to your account profile and settings. 

Opt-out of Email and Text Communications

You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email or by contacting us. It may take time for your opt-out to be effective. Please note that if you choose to opt out of marketing-related emails, you may continue to receive service-related and other non-marketing emails. You may opt-out of text messages by texting “STOP” in response to a text that you receive or by other reasonable means.

Mobile Push Notifications

With your permission, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

CHILDREN

We do not allow anyone under 18 years of age to enroll in any TVision Panel Services. If you are a parent or guardian of a minor from whom you believe we have collected personal information in a manner prohibited by law, or if information was provided on your behalf when you were under 18, please contact us. If we learn that we have collected personal information through the Services from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information. 

DATA RETENTION

We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. We destroy face geometries used for facial recognition in conjunction with your participation in the TVision Panel Services when the purpose for collecting that information has expired or been satisfied, or within three years of your last interaction with us, whichever occurs first.

ADDITIONAL INFORMATION FOR SPECIFIC JURISDICTIONS

Individuals Residing in Certain U.S. States 

Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”). To the extent TVision is subject to State Privacy Laws, and you reside in a state with a State Privacy Law in effect, this section applies to you. This section also serves as our California notice at collection.

Additional Disclosures

Our Privacy Policy explains how we collect, use, and disclose information about you. As required by certain State Privacy Laws, we use the bullet point lists below to explain this same information. 

Use and Disclosure of Personal Information for Business Purposes

Category of Personal Information

• Identifiers (such as your name, email address, billing address, phone number, and the name and email address of individuals who live in your household) 

• Information described in Civil Code § 1798.80(e) (date of birth)

• Characteristics of protected classifications under California or federal law (demographic information such as gender, age, race, ethnicity*) 

• Commercial information (such as records of purchases)

• Biometric information (faceprints* collected by the TVision System)

• Internet or other electronic network activity information (such as information about your device, including identifiers such as IP address; other devices connected to the same network; and activities on the Services, including media consumption information, and for Mobile Measurement Panels, what you click on and type, apps used and websites visited and time spent on them, and ads seen on your mobile device)

• Audio, electronic, visual, thermal, olfactory, or similar information (photos captured by the TVision System used to identify who is watching the TV; audio used to identify content being played on the TV)

• Professional or employment-related information (employment status of individuals in your household)

Categories of Recipients

• Affiliates

• Vendors and service providers

• Law enforcement authorities and individuals involved in legal proceedings

• Recipients as necessary to protect the rights of TVision and others

• Professional advisors

• Recipients in connection with a corporate transaction

• Others with your consent or at your direction

Use of Personal Information

• Provide, maintain, and improve the Services

• Personalize your experience on the Services

• Send you technical notices, security alerts, support messages, and other transactional or relationship messages

• Send you marketing communications

• Monitor and analyze trends, usage, and activities in connection with the Services

• Develop new products and services

• Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of TVision and others

• Comply with our legal and financial obligations

• Create de-identified and aggregate data that cannot reasonably be linked to you

“Sale” of personal information. Some of the disclosures we make to our clients and other partners, as described in the Disclosure of Information section above, may be considered a “sale” of personal information under the State Privacy Laws that apply to you. We will only disclose your information to our clients with your explicit consent. You can opt out of these disclosures at any time by withdrawing from the TVision Program or Mobile Measurement Panel, as applicable, as described in the Your Choices section above. Such opt out will also function to stop processing of any sensitive information we have collected about you, including any biometric, demographic, or precise location information we hold about you. 

As described in the Collection of Information section above, we collect personal information from various sources, including directly from you, automatically when you access or use the Services, and from other sources. 

We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Privacy Policy, including as described in the Data Retention section above.

Your Rights under State Privacy Laws

Access, Correction, and Deletion

You may have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, please contact us at cs@tvisioninsights.com. To authenticate your request, we may ask you to provide information about your recent interactions with the Services. 

You may also have the right to opt  out of or limit TVision’s processing of information that may be considered “sensitive” under the State Privacy Laws. Please contact us at cs@tvisioninsights.com to make this request.

Nonretaliation

We will not retaliate against you for exercising your privacy rights.

Appeals

If we deny your request, you may appeal our decision by contacting us at cs@tvisioninsights.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

You may designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a TVision user, please contact us at cs@tvisioninsights.com.